Robots Seo Basics Part 5

Robots SEO back to part 4Robots SEO

If you have landed on this robots seo page be sure to not miss the start of the SEO basics tutorials Here.

Robots txt SEO

By robots, I mean Robots SEO file, not a robot made from text on the right, I just want to make that clear.

This is a file that is placed in the root directory of your website, it tells search engine spiders where and where not to go to index your pages.

You can also use it to tell a search engine where your site map file is.

A “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site.

You really do not want search engines indexing areas of your site that are not useful to your users. And believe it or not also using your servers resources.

Restrict crawling where it’s not needed with robots.txt. You can target specific search engines with examples below of User-agent:

Not all search engine spiders obey your robots.txt file so it is not a total solution but it is a must to put in place for all the main search engines.

I have tried out this robot file generator and it works fine, there are lots more available.

SEO Basics Part 6 Coming Soon…

Feefo Benefits not just SEO

What are the Feefo benefits?

Feefo benefits are obvious to me, there are other choices to using Feefo on the market, but in my experience of using Trust Pilot, Trusted Shops and pretty much all of the other customer feedback services, I found Feefo to have the best feedback response rate by far.

When a customer buys the product or service from you, the customer then receives a request to review the product and service, it’s simple Feefo get more responses at this point.

Feefo Benefits Reviews For Your websiteBy displaying an image similar to one I have designed on the right, your customers have confidence in you straight away. This image can be displayed on the home page, category pages or product pages.

It is linkable when the user clicks on it, they will see the live reviews on you and on the products you sell.

On your product pages you can have displayed the star rating for the products and the reviews specific to that product.

Now with other Feedback services like Trustpilot you get a link to your home page not with Feefo you also get one directly to the individual product page, great for SEO.

This will help the customer to understand what they are buying and stop them from going off to another site, maybe a review site or a competitors site to find out more about that product.

Example Pages

Feefo Benefits Product Page Veiw

Click to Enlarge

Here is an example of a product page with Feefo feedback displayed.

So we can see that you have saved yourself time and energy writing your own product reviews :) not that you would do that!

Apart from giving your customers confidence in you and your products, you are keeping fresh content on your product pages, this is always good for SEO.

Search engines will always rank pages higher that have fresher content and will spider your pages more, just to make sure that they have the latest cached version.

Feefo Benefits on Google, Shopping and Natural Search Results.

Google Results Feefo Benefits

Click To Enlage..

Your reviews and stars will show up in the Google shopping results, your product rating stars will show up in Google ads and even in the natural search results as snippets (snippets not guaranteed).

As with the examples in the image to the right, you see not only do you stand out, but the customer will have confidence.

You will also get links back from Feefo’s own website, as they display a live feed, from the home page and also display your results on the your company page.

Feefo’s page on Google stars.

Contact Me About Feefo

If you are interested in trying out Feefo I can arrange a free trial, or if you can see the benefits already then contact me and I will start to get the integration in motion for you.

Feefo Customer Feedback System

Feefo feedback system

Feefo customer feedback system.

I have integrated the Feefo feedback system into several websites now and I have been so impressed that I thought I should let people know more about it. If Google loves it then you should, check it out on Google Shopping.

What is Feefo?

Feefo is a review system based purely on feedback on customer service and the product that they purchased from your E commerce store, or services that they have used.

How does it work?

When you send your customer an invoice for a purchase or service a copy is also sent to Feefo, Feefo then contacts your customer with a jointly branded email asking them for feedback on the service they received from you and the product itself.

Your customers can score you either Excellent, Good, Poor or Bad, indicating their level of satisfaction on the products they purchased and the service they received from you. There is also a comments box to add additional feedback, once published you can add a reply to their comments.

When the results are delivered to Feefo they then publish the details live on thier website, then your score is totalled and updated.

Feefo live feedHere is an example of a live feed that I have set up for my client.

Click on the image and you can see it in action.

Feefo starsFeefo have created API’s that enable you to then display the results on the product page itself. You can also display your overall score on your sites home page and indeed any category pages you wish to. You can also display the comments and written product reviews and jazz it up by adding review stars.

How much does the service cost?

Currently Feefo charges £199.00 for set up costs, I have been through this process and they are great at customer service, they hold your hand all the way, they will help with the technical integration, training, development and general support.

There are three levels of monthly costs.

Up To 200 feedback’s a month = £99
Up To 1000 feedback’s a month = £299
Bespoke package that covers 10k per month = £499
*prices are plus VAT.

Feefo Contact Me

Don’t just read this without seeing the benefits of FeefoBenefits Feefo in Part 2.

SEO Content Seo Basics Part 4

seo content part 3SEO Content  SEO Basics Part 4

With SEO content being a very important subject the words “Content is King” is a statement that I use a lot.

SEO Content is one of the most important SEO areas, websites that use relevant well written content will be ranked higher than sites that use little, poorly written content.

In this article I am going to contradict myself so please forgive me.

The correct way to use content on your website.

  • Minimum 300 words
  • Make sure that you use the keywords for your target search term.
  • Break up long sentences.
  • Do not use Sesquipedalian for the sake of sounding clever 😉
  • Make useful content for your target audience.

seo contentFlesch reading score is a great tool for content. This is available in office and outlook (instructions here) also I am sure if you search you will find some useful sites.

It will score your readability out of 100 points, The higher the score, the easier it is to understand the document. For most standard files, you want the score to be between 60 and 70, this is the score that will mean most 11 year olds wiil be able to read with ease.

This article has a score of 74.9 in the Flesch Reading Ease Test.

For information based websites this is easily achievable but for E commerce Sites this is very difficult to do. Lets imagine that you sell hats, how many times can you really describe in 300 words a hat on each page of your website with useful individual content for SEO.

Acheiving the content for SEO for E commerce.

There are two main approaches to dealing with this issue, the first is to create landing pages of useful content optimised for SEO but not stuffed with keywords for the sake of it. A good example a of way to deal with this is to create branded landing pages.

Another good solution is to have a blog set up with articles about the subject the you sell.

When you have created the content pages you will need to link to your product pages from the landing page or article using anchor text which is the clickable text that users will see as a result of a link, and is placed within the anchor tag.

This is an anchor tag optimised for red hats.

Seo Basics Part 5