What are the Feefo benefits?
Feefo benefits are obvious to me, there are other choices to using Feefo on the market, but in my experience of using Trust Pilot, Trusted Shops and pretty much all of the other customer feedback services, I found Feefo to have the best feedback response rate by far.
When a customer buys the product or service from you, the customer then receives a request to review the product and service, it’s simple Feefo get more responses at this point.
It is linkable when the user clicks on it, they will see the live reviews on you and on the products you sell.
On your product pages you can have displayed the star rating for the products and the reviews specific to that product.
Now with other Feedback services like Trustpilot you get a link to your home page not with Feefo you also get one directly to the individual product page, great for SEO.
This will help the customer to understand what they are buying and stop them from going off to another site, maybe a review site or a competitors site to find out more about that product.
Here is an example of a product page with Feefo feedback displayed.
So we can see that you have saved yourself time and energy writing your own product reviews not that you would do that!
Apart from giving your customers confidence in you and your products, you are keeping fresh content on your product pages, this is always good for SEO.
Search engines will always rank pages higher that have fresher content and will spider your pages more, just to make sure that they have the latest cached version.
Feefo Benefits on Google, Shopping and Natural Search Results.
Your reviews and stars will show up in the Google shopping results, your product rating stars will show up in Google ads and even in the natural search results as snippets (snippets not guaranteed).
As with the examples in the image to the right, you see not only do you stand out, but the customer will have confidence.
You will also get links back from Feefo’s own website, as they display a live feed, from the home page and also display your results on the your company page.
If you are interested in trying out Feefo I can arrange a free trial, or if you can see the benefits already then contact me and I will start to get the integration in motion for you.