SEO Basics Part 2

SEO Part 1 THIS WAYSEO Basics Part 2

URL Structure

SEO and URL structure can be a huge plus point, start with the obvious, if a searcher is looking for red hats and you own the domain red-hats.com you are very likely to be found.

You cannot buy a domain for every topic you do, but hats.com will help your SEO to sell yellow hats, red hats, and green hats.

So a great URL structure will be ‘love-your-hats.com/red-hats.html’ or if you sellĀ  clothing in general it could be urban-clothing.com/hats/red-hats./html.

Creating descriptive categories and pages on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines.

Don’t forget your URL’s are displayed in the search engine results not just SEO.

SEO Basics Title Description and Keywords

SEO Basics the URL

Also, it can create easier, “friendlier” URLs for those that want to link to your content.

Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.

Things to avoid with URL’s

  • using directory names that have no relation to the content in them
  • having deep nesting of sub directories like “…/dir1/dir2/dir3/dir4/dir5/dir6/red-hats.html”
  • using excessive keywords like”red-hats/hats/lovely-hats/my-hats.html”
  • using lengthy URLs with unnecessary sub category’s
  • do not use session IDs

If you can try to provide one way of reaching a page URL that you want to be in the search engine results, there are simple ways to deal with this.

I pref ere using input rel=”canonical” link or redirect. I will be writing a separate document on these topics as they are subjects in there own right.

For the mean time here is some reference material for canonical link by Google Here.

SEO Part Three

SEO Basics

SEO Basics

Following the SEO (search engine optimisation) best practices outlined below will make it easier for search engines to crawl, index and understand your content.

Our Target for SEO

SEO Basics GoogleNatural or ‘Organic’ search engine results are displayed in certain areas on a search engine results page, by using good SEO techniques you can get to the top of the search engines, but not the very top as this space is reserved exclusively for the search engine themselves this is how they make money.

When you click on any of the greyed out areas in the image to the right you are costing someone money and lining the pockets of the search engine, in this case google.

Our main target is google as they have the lions share of the Internets searches performed in the western world, The practises that I suggest will work well for all search engines.

SEO Basics Title Description and Keywords

SEO Basics Title Description and Keywords

Page Titles

Page titles are very important to get correct, they should be accurate to the content and your target audience.

  • Create unique Titles for each page of your website.
  • Keep Titles to within 70 characters.
  • People searching for a ‘red hat’ if your title is Clothing | Red Hats for you Red Hat will be bold and stand out to the person searching.
  • Keep it simple and as descriptive as you can, if you add Hats | Cheap Red Hats | Bargin Best Hat Shop then you have mentioned hats too many times (keyword stuffing) and if you do not have the words cheap, red, bargain, best, then you are wasting words.
  • If you run out of things to add then add your location or business name.

SEO is pretty straightforward for Title tags, spend time to get them right as they hold a lot of weight with the search engines.

Description Meta Tag for SEO

A page’s description meta tag gives search engines a summary of what the page is about. A page’s description meta tag might be a sentence or two or a short paragraph.

A search engine will not always use this description that you add it might use a snippet of the wording from your page itself, but if relevant then it is more likely to be used, what it does if give a search engine the description of what the subject matter is about.

In other search engines other than Google and directory’s this will be used and when people like your page from social media then it will nearly always use the description.

SEO Go TO PART 2

* Importand recommended description length 155 characters.