With SEO content being a very important subject the words “Content is King” is a statement that I use a lot.
SEO Content is one of the most important SEO areas, websites that use relevant well written content will be ranked higher than sites that use little, poorly written content.
In this article I am going to contradict myself so please forgive me.
The correct way to use content on your website.
- Minimum 300 words
- Make sure that you use the keywords for your target search term.
- Break up long sentences.
- Do not use Sesquipedalian for the sake of sounding clever 😉
- Make useful content for your target audience.
Flesch reading score is a great tool for content. This is available in office and outlook (instructions here) also I am sure if you search you will find some useful sites.
It will score your readability out of 100 points, The higher the score, the easier it is to understand the document. For most standard files, you want the score to be between 60 and 70, this is the score that will mean most 11 year olds wiil be able to read with ease.
This article has a score of 74.9 in the Flesch Reading Ease Test.
For information based websites this is easily achievable but for E commerce Sites this is very difficult to do. Lets imagine that you sell hats, how many times can you really describe in 300 words a hat on each page of your website with useful individual content for SEO.
Acheiving the content for SEO for E commerce.
There are two main approaches to dealing with this issue, the first is to create landing pages of useful content optimised for SEO but not stuffed with keywords for the sake of it. A good example a of way to deal with this is to create branded landing pages.
Another good solution is to have a blog set up with articles about the subject the you sell.
When you have created the content pages you will need to link to your product pages from the landing page or article using anchor text which is the clickable text that users will see as a result of a link, and is placed within the anchor tag.
This is an anchor tag optimised for red hats.
<a href="http://www.hats.com/red-hats">Look at the latest Red Hats Here!</a>