Feefo Benefits not just SEO

What are the Feefo benefits?

Feefo benefits are obvious to me, there are other choices to using Feefo on the market, but in my experience of using Trust Pilot, Trusted Shops and pretty much all of the other customer feedback services, I found Feefo to have the best feedback response rate by far.

When a customer buys the product or service from you, the customer then receives a request to review the product and service, it’s simple Feefo get more responses at this point.

Feefo Benefits Reviews For Your websiteBy displaying an image similar to one I have designed on the right, your customers have confidence in you straight away. This image can be displayed on the home page, category pages or product pages.

It is linkable when the user clicks on it, they will see the live reviews on you and on the products you sell.

On your product pages you can have displayed the star rating for the products and the reviews specific to that product.

Now with other Feedback services like Trustpilot you get a link to your home page not with Feefo you also get one directly to the individual product page, great for SEO.

This will help the customer to understand what they are buying and stop them from going off to another site, maybe a review site or a competitors site to find out more about that product.

Example Pages

Feefo Benefits Product Page Veiw

Click to Enlarge

Here is an example of a product page with Feefo feedback displayed.

So we can see that you have saved yourself time and energy writing your own product reviews :) not that you would do that!

Apart from giving your customers confidence in you and your products, you are keeping fresh content on your product pages, this is always good for SEO.

Search engines will always rank pages higher that have fresher content and will spider your pages more, just to make sure that they have the latest cached version.

Feefo Benefits on Google, Shopping and Natural Search Results.

Google Results Feefo Benefits

Click To Enlage..

Your reviews and stars will show up in the Google shopping results, your product rating stars will show up in Google ads and even in the natural search results as snippets (snippets not guaranteed).

As with the examples in the image to the right, you see not only do you stand out, but the customer will have confidence.

You will also get links back from Feefo’s own website, as they display a live feed, from the home page and also display your results on the your company page.

Feefo’s page on Google stars.

Contact Me About Feefo

If you are interested in trying out Feefo I can arrange a free trial, or if you can see the benefits already then contact me and I will start to get the integration in motion for you.

SEO Content Seo Basics Part 4

seo content part 3SEO Content  SEO Basics Part 4

With SEO content being a very important subject the words “Content is King” is a statement that I use a lot.

SEO Content is one of the most important SEO areas, websites that use relevant well written content will be ranked higher than sites that use little, poorly written content.

In this article I am going to contradict myself so please forgive me.

The correct way to use content on your website.

  • Minimum 300 words
  • Make sure that you use the keywords for your target search term.
  • Break up long sentences.
  • Do not use Sesquipedalian for the sake of sounding clever đŸ˜‰
  • Make useful content for your target audience.

seo contentFlesch reading score is a great tool for content. This is available in office and outlook (instructions here) also I am sure if you search you will find some useful sites.

It will score your readability out of 100 points, The higher the score, the easier it is to understand the document. For most standard files, you want the score to be between 60 and 70, this is the score that will mean most 11 year olds wiil be able to read with ease.

This article has a score of 74.9 in the Flesch Reading Ease Test.

For information based websites this is easily achievable but for E commerce Sites this is very difficult to do. Lets imagine that you sell hats, how many times can you really describe in 300 words a hat on each page of your website with useful individual content for SEO.

Acheiving the content for SEO for E commerce.

There are two main approaches to dealing with this issue, the first is to create landing pages of useful content optimised for SEO but not stuffed with keywords for the sake of it. A good example a of way to deal with this is to create branded landing pages.

Another good solution is to have a blog set up with articles about the subject the you sell.

When you have created the content pages you will need to link to your product pages from the landing page or article using anchor text which is the clickable text that users will see as a result of a link, and is placed within the anchor tag.

This is an anchor tag optimised for red hats.

Seo Basics Part 5